Why You Should Start a Newsletter on LinkedIn and How to Launch

Hey there, small business owners! If you’re here, you’re probably on the hunt for ways to boost your business’s visibility and success. Well, let’s start by talking about the power of networking and building strong professional relationships. Having a supportive circle of like-minded individuals can make a world of difference. And guess what? LinkedIn is the perfect platform for exactly that. It’s professional, widely used, and incredibly effective.


But wait, there’s more. Ever heard of LinkedIn newsletters? These can take your LinkedIn game to a whole new level! Now, why should you care? Well, because they are easily shareable, help with personal branding, and make you a thought leader. With newsletters on LinkedIn, you can have direct communication with your followers and subscribers, allowing more people to hear what you say and how relevant it is.


So, sit back, relax, and let’s explore the power of LinkedIn newsletters and why you should use them. 


It’s Free


There is nothing better than free and effective resources. And LinkedIn newsletters are free. Plus, if you’re wondering how to start a newsletter on LinkedIn, the procedure is simple. 


  • Switch to Creator mode. 


  • Fit the LinkedIn qualifications. 


  • Click on “Create your newsletter.”. 


And there you go! Share your story and attract like-minded people. 


Wider Audience 


LinkedIn newsletters help you enhance your audience. Yes, you heard it right. Your newsletters aren’t just restricted to your followers; anyone can subscribe to them. 


Further, if you’re creating a compelling newsletter, LinkedIn itself will help you enhance its visibility. The more people interact with your content, the higher the chances of it landing on more people’s feeds. 


Enhanced Visibility 


This is one of the prime reasons why you should consider starting LinkedIn newsletters. Let us explain. When you publish a post, it is going to land on your follower’s feed for 24 hours, with fair chances of it being missed by not-so-active users. On the contrary, LinkedIn newsletters are sent to your subscriber’s email with an open rate of 50-60%. 


With this, people are more likely to read your newsletters and be more aware of your brand, enhancing your visibility.  Plus, did you know LinkedIn newsletters are searchable on Google and other SERPs?


Brand Awareness and Reminder


LinkedIn newsletters are great for reminding your followers and subscribers of your brand. With a regular post, you can easily make connections with like-minded people. But, with newsletters, you form a rhythmic communication to ensure you remain in their mind at all times. 


With consistent publishing, you always deliver the message of your presence.

How do I create a newsletter on LinkedIn?


Now, you know what LinkedIn newsletters are and what they have to offer. So, let’s go ahead with how to publish a newsletter on LinkedIn


  • With creator mode on, click on “Write an article.” Following this, choose “Write a newsletter.”


  • Create a catchy headline and description for your newsletter. 


  • Create engaging newsletter content. 


  • Now click “done.” LinkedIn will notify your subscribers of your newsletter. 


Tips on Creating Killer Newsletters 


As mentioned, starting newsletters is easy and quick. But, honestly, do you read all the newsletters?No, we generally skip the boring and ordinary ones. 


To ensure your newsletter isn’t skipped and has people’s attention on hook, you must follow LinkedIn newsletter best practices. Here are a few tips to do the same. 


Pick a Descriptive Name


If you want your newsletter to attract more attention, give it a good name. One that is easy, specific, and descriptive. It should be a reflection of your brand and the problems you aim to address. 


People don’t want to spend hours looking for their solutions; if your name sounds relevant to them, they may give it a look. 


Level Up Your Description Game


Just like your name, try making your descriptions specific as well. Keep it short and exclusive. Let people know what it has in store for them and why they should hit the subscribe button. 


Use Quality Images 


Using quality images is a must to ensure the reader’s attention. You can use the LinkedIn logo and cover photo to start with. Your content can also have value-adding images that make it more catchy and convincing. 


Quality Content is a Must 


While creating headlines and descriptions, the importance of quality content cannot be ignored. Your content should not be overflowing with information; it should be unique. 


Understand your audience and design your content based on their persona. Try addressing their pain points or problems to reach a wider audience. 


Headlines that Hit the Spot


Try adding captivating headlines. Use keywords to reach your target audience. Try using words of urgency, like act fast. 


A CTA is a Must


Including CTA in your newsletters can be a great way to boost engagement. Create short and crisp CTAs like Comment and Subscribe, encouraging the audience to take action. 


Maintain Consistency


Consistency is truly the key to LinkedIn newsletters. You may publish them daily, weekly, bimonthly, or monthly. But don’t publish them anytime you feel like, maintain a rhythm. Start with monthly publications, and if you have more to offer, you can always speed up and be more regular. 


Wrapping Up


LinkedIn as a powerful engagement tool  offers a variety of reasons to create LinkedIn newsletters. However, crafting content and killing in the newsletter ballgame can be a bit confusing from the very start. 


At Small Biz Marketing, we understand these problems. And this understanding has encouraged us to come up with LinkedIn Management Services to ensure your newsletter game remains on top without taking all the burden of it. 


Small Biz Marketing helps create newsletters with:

Consistency: With regular posting, we maintain balance. 

Authenticity: To capture the reader’s attention and align with your brand value. 

Descriptiveness: To create strong impressions and add value to the content. 

Let us handle your newsletter services and help you connect with your audience effectively.

Don’t just take our word for it—check out our newsletter: Small Biz Marketing Matrix


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