9 Social Media Platforms Small Business Owners Can’t Miss in 2024

Illustration of a professional woman showcasing must-have social media platforms for small business owners

According to recent data by Statista, around 5.44 billion users are active on social media platforms. Further, Forbes highlights how small businesses are achieving an average click-through rate of 1.21% using the same. This has made social media a crucial marketplace for engaging with your audience and potential customers. It’s an opportunity too big to miss.

Now is the time for small business owners to capitalize on social media’s potential. It’s a platform where you can share your ideas, products, and services to capture your audience’s attention and build a loyal customer base for the long term.

But, with plenty of social media platforms out there, it can be overwhelming to know which ones are the most relevant for your business.

If you are a small business owner looking to make an impact, here is a list of the top social media platforms you must have in 2024.


Facebook will be one of the most popular social media platforms in 2024, with around 3 billion monthly active users, and being one of the top choices of B2B marketers. 

The best part of leveraging Facebook in your social media strategies is the freedom to use it to post diverse content. It allows you to make separate business pages, highlight products, pay for advertising, and whatnot. You can post behind-the-scenes videos, leave comments, and even directly message your target audience. 


Video content is the key to best engaging and entertaining your audience for a longer time. And there is no better social media platform than YouTube for this. It has over 2.5 billion monthly active users and is super easy to use. 

Small business owners! You can very conveniently upload your videos here, share the same, and attract your audience’s attention with likes, views, or comments. 

Also, there is a lot of content that businesses may post on YouTube. Starting from product explainers to demo videos, informative videos, or company videos, you can post anything you want. 


With over 2 billion monthly active users, Instagram is one of the largest social media platforms for visual storytelling. It is trendy, easy to use, and allows you to make short-form videos. 

Businesses can use Instagram features like reels, stories, and UGC content to enhance their brand’s presence while also establishing a relatable image. 

You can create sponsored ads, do influencer marketing, and much more. Instagram allows businesses to showcase their full aesthetic and creativity. 


WhatsApp, with around 2 billion MUAs, is a popular messaging app. It is popular for its safe and reliable design. Started as a personal messenger app, WhatsApp has now become a popular choice for businesses as well. 

The encrypted design of messaging allows businesses to send secure messages and directly connect to their audience. You can send automated messages using chatbots. The app is highly preferred for customer support as well. 

Tik Tok 

Launched in 2016, TikTok is one of the top social media platforms among young people. It has around 1 billion active users. TikTok is famous for short-form content where individuals showcase their talents, use it for updates, informative content, and much more.

Businesses may use TikTok to connect with their millennials and Gen Z audience. It allows influencer collaboration, sponsored ads, and much more. 


With more than half a billion people using Snapchat, the social media platform is quite popular among the younger generation. It is the best platform to add a fun factor to your marketing campaigns. You can create colorful snaps with an abundance of filter options available. 

Snapchat helps businesses engage with their audience in a much more interactive and interesting way. You can use their spotlight feature to create brand videos and educate your audience about your products and services. 

X (formerly Twitter)

X, formerly Twitter, is one of the top platforms for sharing important news or any piece of information. It offers both types of services: free and paid. Free users can post content up to a word limit of 280 characters, while for paid users, the limit is enhanced to 4,000 characters. 

X allows businesses to share content and engage in real-time marketing. You may use this platform to leave tweets, comment, send personal messages, and more to improve your brand’s visibility and promotion. 


When it comes to social media platforms, businesses cannot afford to miss out on LinkedIn. Launched in 2003, LinkedIn is the best platform for businesses to build new relationships, for networking, and to establish themselves as industry experts. 

It allows you to create company pages to tell people who you are and what your services are. You can use it for newsletters, paid advertisements and even for recruiting the best talents in the industry. Plus, it’s free.

Google My Business 

Google My Business is a free social media platform that is a must-have for all small businesses. Well, you wonder why? To answer that you need to answer its benefits. 

First, it makes your business more discoverable by enhancing its online presence. It uses features like SEO, thus also improving the chances of your business topping the SERPs. It’s perfect to attract local as well as global audiences. 

Wrapping Up

Now that you have a list of the top social media platforms for small business owners, it’s time to make the most of them. The amazing part is all these apps are free to sign-up and use. Plus, you can unlock enhanced features like paid ads and performance marketing for better business growth. While these platforms are quite effective in boosting brand visibility and traffic, all in a cost-effective manner, not knowing where to start can be a bit overwhelming. 

Small Biz marketing ensures your social media management game remains top-notch. We help create successful social media marketing campaigns that are uniquely designed with 

  • tailored strategies
  •  step-by-step profile optimization
  •  Authentic brand stories 

Level up your digital marketing game with a team of experts, 100%invested in your growth. 

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