How to Create and Optimize Your Linked in Profile

Professional woman optimizing her LinkedIn profile with LinkedIn logo in background

In a highly competitive digital marketplace, everyone is competing for the audience’s attention and business growth. As a small business owner you want to connect with as many people and reliable partners as you can. Well, here is a secret trick: create a LinkedIn page. With 1 billion members and 50 million of small businesses already using it, and we are sure you won’t want to lag behind. A well-crafted and optimized Linked in profile can help you bag new clients, build relationships, improve your credibility, and much more. 

Well, now the question is: how do you create a LinkedIn profile? The goal here remains simple: a page that reflects your brand’s story and values and helps you grow your reach and sales.

In this blog, we are going to guide you through the same. We will start with how to create a LinkedIn page and optimize it for maximum benefits. 

Creating and optimizing your LinkedIn profile

Consider your LinkedIn profile as your branding page. It tells people all about who you are, what you do, what your interests are, and much more. Understanding the significance of a LinkedIn profile, it is crucial to create a page that is complete, updated, and best represents you. 

Here is a step-by-step guide on how to create a professional profile on LinkedIn. 

  • Consider visiting the LinkedIn sign-up page. 
  • Enter all the credentials asked, including your first name, last name, professional email address, and password. 
  • Click Join now. 
  • Fill in the complete details on your profile. 

Now, these are the basic steps to creating a LinkedIn profile. But have you ever wondered how to make your LinkedIn profile stand out? Here are a few quick tips. 

A professional profile photo is a must

Start with adding a professional photo. Your profile photo makes you look more credible and trustworthy. Also, it can increase your chances of profile views by 21%. 

Your headline is your punch

Your headline stands for what you do or who you are. It is one of the most important steps in setting up a LinkedIn profile, as it can allow you to connect with like-minded people in the industry. 

Consider adding your position or your area of expertise to this section. 

Don’t miss out on adding keywords, your value proposition, and your elevator pitch. 

Write a summary

Your ‘About’ section is your summary section. Consider adding everything about yourself without making it look chaotic. Add your skills, your beliefs, or whatever you feel like. Tell me a story here. Don’t make it super long; keep it short, with a maximum two paragraphs. You can write this section in paragraphs or bullet points. 

Consider adding data and number to prove your claims, and always include a CTA. 

Showcase your relevant skills

Update your relevant skills to showcase your areas of strength. This section can come quite handy while endorsing yourself and the opportunities related to your expertise. 

Consider taking quick LinkedIn assessments to prove your proficiency while also optimizing your LinkedIn profile. 

Add Recommendations 

Add as many recommendations as you can. You can ask for recommendations for your work from your friends, colleagues, and peers. It makes you look credible and more professional while appearing on your profile by default. 

How to optimize LinkedIn profile?

With LinkedIn’s amazing tools and guidance, building a profile is easy. However, it is important to constantly check and update it for the best results. Here are a few LinkedIn best practices that can make your profile look compelling, giving you the recognition you deserve. 

  • Choose the right profile picture. It should be clear, recent, and take up at least 60% of your face. Avoid adding blurry photos or group pictures. 
  • Add a background photo to make your profile look more appealing. This can also be done to add in-depth context to your work and works great for LinkedIn profile optimization. 
  • Your headline can be more than your job title. You can add your achievements, hard skills, your mission, or anything that professionally matters. Try adding keywords related to your professional niche and your value proposition. 
  • Make your summary your personal story. Your LinkedIn summary section should be catchy and authentic. Don’t simply add your skills; consider explaining how they are relevant and what you bring to the table. 
  • Avoid using common LinkedIn buzzwords like leadership, passion, creativity, and so on. If you still want to add them, try showcasing these qualities in your profile and about section. 
  • Showcase your endorsements and be active in regularly updating them. 
  • Try sharing written and media content like case studies, research papers, and blogs to help people understand your business. 
  • Make the most of creator mode, get better reach, additional looks, and much more with this on LinkedIn. 

Wrapping Up

With over 1 billion users, LinkedIn is a powerful platform to build your personal brand and connect with potential customers. But, creating and maintaining a strong profile can be time-consuming.

At Small Biz Marketing, we understand the challenges small business owners face. That’s why we offer LinkedIn management services to take the burden off your shoulders.

We help you create a profile that is:

Professional: Makes a strong first impression

Consistent: Aligns with your overall brand identity

Authentic: Captures your unique voice and values

By letting us manage your LinkedIn profile, you can focus on what you do best – running your business. We’ll help you connect with your target audience in an authentic way that showcases your true self.


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