SEO-Friendly E-commerce Platforms for Small Business Owners in 2025

According to a 360 analysis by Digital Commerce of the U.S., the state’s e-commerce accounted for about 22.0% of overall sales. Further, the report also revealed how e-commerce has continued to grow at least 0.2% points every year after 2000. In 2023 alone, it grew at a rate of around 7.6%. Now, why does this happen? Let us understand this with two contrasting examples. 

Scenario A: Take an example of a traditional brick-and-mortar shop. Now this traditional shopping may not be genZs favorite. Why? You get limited options, have to stand in long queues, and sometimes might have to deal with inventory inaccuracies. 

Scenario B: Take an example of an online clothing store. In Contrast to traditional shopping, here you get a variety of options, can scroll through multiple products, receive personalized recommendations, read reviews, make online transactions, and do everything else while sitting at the convenience of your home. 

E-commerce platforms have transformed the way we shop. It offers better convenience, accessibility, and variety. For small business owners, it has allowed them to reach a wider audience. It has helped bridge the gap between audiences and businesses, helping create new opportunities for growth and expansion. 

Read on as we learn more about e-commerce platforms, the relevance of SEO in them, the top SEO-Friendly e-commerce platforms, and much more.

Why E-commerce SEO Matters?

Now, you are familiar with the relevance part of e-commerce platforms. However, the e-commerce realm is a vast one. How do you ensure that your online store remains top in search pages, enjoys audience visibility, and drives sales? The answer is simple: by using SEO. 

E-commerce SEO is crucial for several reasons. It drives traffic and organic sales and does much more. For example, it makes your brand look more credible, offers seamless customer experiences, and ensures your store doesn’t struggle with obscurity and ignorance. Given the highly competitive market, SEO can make and break a business. Plus, it is important for the sustainable growth and development of a brand. 

Here are the top reasons why SEO matters when choosing the best E-commerce Platforms: 

• More Traffic 

A well-optimized page with the best e-commerce SEO practices is highly likely to do well on SERPs. This enhanced visibility, in turn, can help greatly to boost your traffic on the e-commerce site. 

• Greater Sales

With more visibility and more people coming to your e-commerce site, the chances of your sales going up also increase. The customers are more aware of your brand and may find you more credible. 

• Improved Customer Experience

A major aspect of SEO is testing your website in terms of user experience. High SEO means your website is easy to follow. Plus, the customers easily get what they want. This can have positive results in boosting your engagement rate and your conversions. 

• Cost-effective 

The best part about investing in SEO is that it is cost-effective. It surely requires your time and dedicated efforts, however, it also helps you earn long-term benefits. This makes them more economically feasible than other options for digital marketing. 

• Competitive Benefit

Not to forget, leveraging SEO means you are top on search engines. Thus, you have the upper hand against your competitors. You enjoy a greater audience and strengthen your reputation and sales.

You can Learn more about why SEO is crucial for small businesses in 2024.

How Do You Choose the Best SEO E-commerce Platforms?

Now you know how choosing an e-commerce platform and choosing the best SEO E-commerce platform can make a difference. When thinking of selecting an e-commerce platform, there are a variety of factors you consider. For example, its ease of use, functionality, design and aesthetics, and much more. However, don’t forget to make sure it comes with robust SEO properties.

Here is a list of some SEO features that can help you choose the best SEO e-commerce platforms. 

Okay, but before we read that, understand that there are different types of SEO for your e-commerce page. Have a look:

• On-page SEO for e-commerce 

On-page SEO aims to improve your website’s optimization. It includes technical improvements and content strategies, like keywords, meta tags, and descriptions, to improve your site’s expertise and credibility. 

• Off-Page SEO for e-commerce 

Off-page SEO for e-commerce is about link profiles and link building. Using social media, link building, and local SEO are the best ways to improve off-page SEO. 

• E-commerce Technical SEO

Technical SEO focuses on the technical part of your website. This includes technical elements like the speed of the site, its structure, security, mobile-friendliness, and more. 

Now, let’s move ahead and see what criteria to look for while choosing the best SEO e-commerce platforms:

• Mobile Friendliness and Responsive Design 

Your design and mobile readiness are important aspects in determining Google’s mobile indexing. This means the platform should be able to adjust to different devices and screen sizes. Also, it should be easy to navigate and touch-friendly. 

• Flexibility in URL Structure 

The e-commerce platforms shall be designed with flexibility in URL structure. This means they can be customized by the audience and shall have a proper structure along with targeted e-commerce SEO keywords to do well on crawlability and indexation. 

• Page Speed 

Designing a well-optimized page includes managing the page speed. You must consider platforms that are designed with speed optimization features to reduce load times and avoid issues like asynchronous or lazy loading.

• Attached SEO Tools

You must consider looking at what SEO tools come integrated with the platforms. For example, they have built-in features for redirections, managing meta tags, reading files, and more. 

• Content Management Features

Before choosing the ideal platform, also consider looking into their content management tools. Do they facilitate easy content building, have proper tools, and support images, videos, and other details? 

• Integration of Social Media

Considering the era we are living in, don’t forget to check if these platforms offer social media integration. The same can boost your SEO and visibility and help improve organic traffic and sales. 

Top SEO-Friendly E-commerce Platforms for Small Business in 2025

If you have read it till here, you now have a good bunch of knowledge on e-commerce platforms, the significance of SEO in them, and how to choose an ideal platform. Now, it’s time for the endgame. 

Let’s see which e-commerce platforms are the best for SEO in 2025:

Shopify

An absolute favorite of the crowd plus all companies, be they big or small. Designed with a variety of SEO features, the user-friendly design of the platform makes it rank among the top e-commerce platforms. 

Here is Why You May Choose Shopify

The best features and benefits that make Shopify an ultimate e-commerce SEO platform are: 

• Fast loading 

• Customizable features like meta tags

• Built-in blogging

• Mobile-friendly design 

• Customizable themes and templates

• Ease of use 

Pricing: 

With a monthly plan starting from $17. 94 and pro plan at $273. 51, they have something for everyone. 

Magneto

Magneto, or what we know as Adobe Commerce, is an ideal choice for someone looking for robust SEO features. It is an open-source platform with a variety of features like scalability, advanced design, and more. The platform has been a reputable one among developers and for good reasons. 

Here is Why You May Consider Magneto

The best features of the platform are: 

• Strong Customization with meta tags, descriptions

• Detailed sitemaps

• Advanced Design

• Page Builder

• Multi-store function 

Pricing:

You can view the Magneto price upon successful requests.

BigCommerce 

Standing as a popular choice among both big and small businesses, BigCommerce offers a variety of features, including optimization for each page. It’s user-friendly design and online efficiency is what makes it stand out among the others. 

Here is Why You May Choose BigCommerce

Read on to learn the best features of BigCommerce:

• Responsive Design 

• Page Optimisation 

• Automated sitemaps 

• Strong analytics 

• Collaboration with a variety of marketing tools.

Pricing:

The monthly plan for BigCommerce starts at $29. They also have a pro plan at $299 with extended benefits and features. 

WooCommerce

With a solid reputation for WordPress integration and plug-ins, WooCommerce is known for its flexibility. It is ideal for businesses looking to improve their visibility or to integrate their e-commerce store with their WordPress websites. 

Here is Why You May Choose WooCommerce

Here is the list of best features that make WooCommerce one of the top SEO-Friendly e-commerce platforms. 

• WordPress Integration 

• Flexible design 

• SEO Plug-ins 

• Extensive control over meta tags

• SEO-Friendly URL designs

Pricing:

The pricing of WooCommerce is available upon request. 

Squarespace 

Designed with style, user-friendliness, and customizable templates, Squarespace makes a name for itself with its simple and chic appeal. The design part makes it an absolute favorite of artists, bloggers, and small businesses looking to boost their aesthetics plus functions. 

Here is Why You May Choose Squarespace 

Here are some of the most notable benefits of Squarespace to look out for. 

• Variety of templates

• User-friendly 

• Mobile-friendly 

• Logo builder

• Secure design 

Pricing: 

The pricing for Squarespace is also available upon request. 

Final Word

Choosing the best SEO e-commerce platforms for your small businesses can make you a leader in the game. From improving your trustworthiness to your revenues, you can do it all with SEO. However, as a small business, it is hard to tackle everything on your own. It is natural to be confused about best SEO practices, and how to make a name of your own in this highly competitive SEO arena. 

But what if we tell you that you don’t have to do it all on your own? Small Biz Marketing, aims to help small businesses with a variety of SEO services. From website audit to keyword research and link building, we are there to assist you at each step. Collaborate with us to stand tall as the best e-commerce SEO company. 

Answers You Might Be Looking for!

What is SEO in e-commerce?

SEO in e-commerce is nothing but making your online business optimized to be search-friendly and rank high on SERPs. 

Does SEO help in e-commerce?

SEO helps greatly in e-commerce. It drives organic traffic to your website, makes it more trustable, plus helps improve your visibility and sales. 

What are the top e-commerce platforms with SEO?

There are a variety of e-commerce platforms with robust SEO designs. However, the top names include Shopify, BigCommerce, and WooCommerce.