5 Easy Ways to Generate Organic Visits for Google Business P

Imagine a local cafe that appears on your Google search page when you type “best cafes near me.” This recommendation is the best example of organic traffic driving your SEO rankings and visibility. This visibility, in turn, helps boost your foot traffic and makes your brand more recognizable. When you, as a brand, enjoy organic visits, you don’t have to spend much on costly ads. Isn’t that fantastic?

49% of marketers believe organic search drives maximum results, says Higher Visibility. Further, a report by WebFx shows organic search contributes to more than 50% of website traffic. This means that when you generate organic visits for your Google business profile, you attract potential customers, build credibility, and grow. However, generating organic traffic isn’t a cakewalk, but with simple strategies and some effective tips, everything is attainable. Small business owners! Buckle up and stay tuned as we explore 5 effective strategies to generate organic visits on your business profile.

Understanding the What’s of a Google Business Profile

Google Business Profile, the old name of Google My Business, is a tool that allows marketers to manage their visibility on Google Search and Maps. But what does a Google Business Profile include? Well, everything that is relevant to your business, including the company’s name, location, relevant contact information, and opening and closing hours.

When you optimize your Google My Business profile, you are giving a chance to your customers to know you better. And to ensure the same, you can add pictures, promotions, and anything and everything else that engages your audience.

Google My Business Ranking: How It Works?

How do you attract more visitors to your Google business profile? Attracting visitors has a lot to do with your Google My Business ranking. The higher you’re on charts, the higher the chances of people tapping into your business profile. Well, Google My Business rankings can be determined by a variety of signals. Let’s have a lot at them:

Relevance

Relevance means how much your Google My Business profile is a match for the customer’s search. Google tries to find the business’s relevance by looking into your profile details. This includes your business name, description, and products offered.

Using local keywords, choosing a suitable business category, and providing a description make it easy for Google to understand your business and recommend it accordingly.

Proximity

When individuals search for a business, they prefer stores or locations that are closer to them. This makes it super important to put your correct business address on your profile. The same will help Google recommend your business to the searchers who are looking for something that you offer while being in their proximity.

Prominence

If your business page is trustworthy and prominent, there is a high chance of it landing on Google search results. To make your business profile more prominent, consider adding links, high-quality images, blogs, and other relevant information.

Google determines the prominence of a Google My Business page by assessing factors like customers’s reviews, tags and mentions, and recommendations.

Audience Engagement Levels

Your GMB ranking is also affected by how the audience interacts with your profile. For if your page has a lot of requests and calls and if it does respond to feedback and comments, each detail matters. Regularly updating your business page and optimizing the same can level up your rankings.

Your Profile’s Accuracy

Imagine losing a client just because you didn’t have the time to update your Google My Business page. Keeping your profile up-to-date and accurate is the key to sharing all the latest information related to your business with your audience and Google as well.

Update each detail, including your working hours, opening and closing time, address, and so on.

How To Generate Organic Visits For Google My Business?

Now that you know how rankings for Google My Business work, let’s dive directly into the strategies for generating organic visits. Here are a few tips on how you can do it.

Complete Your Profile

One of the most primary and important steps for GMB optimization is to complete your profile. As mentioned earlier, a complete profile not only looks neat and well-defined but is more trustworthy as well. Here are a few tips on Google My Business optimization:

Add detailed business info, including name, address, website link, and working hours.

Make sure to keep this business information the same across all your social media platforms to maintain credibility and consistency.

Add relevant categories and business descriptions to improve the chances of your business landing on SERPs.

Keep posting consistently. Add all the relevant photos, videos, events, or even your new service launch. Keep your audience updated on what’s in it for them.

Timely responses make your Google My Business profile look more accountable and trustworthy.

Add all the positive reviews and testimonials, encouraging new audiences to give a visit to your profile.

Google Posts to Share Updates

Google posts can be used to share new updates, events, and any new progress related to your business. It is one of the most effective ways to enhance Google My Business visibility and engagement. Here are a few tips on making your Google posts more catchy:

Add high-quality images, videos, and links to your posts.

Consider adding words indicating urgency, like learn more and visit us today. This can encourage and guide your customers with the required call-to-action instead of leaving them hanging.

Identify the content gap to explore the topics that are often undercovered or not talked about. This can help you tap into new audiences while making your content relatable.

Post regularly to always be in your audience’s mind.

Maintain a balance in your content posting. It should offer a perfect blend of informative, educational, interesting, and engaging content.

Announce Events and Discounts

Tired of finding effective ways to drive traffic to Google My Business listings? Then, maybe it’s time to update your profile with new announcements. These announcements can be anything related to a new product launch, product promotions, expansion of your stores, and even best-store coupons and discounts. Here are a few tips to make your announcements more appealing:

Consider adding catchy visuals to make your announcements more easy to understand and click-worthy.

Add limited availability and exclusive offers to make customers feel enthusiastic.

Respond promptly to any query related to your event or product announcement.

Add customer feedback and testimonials on your past events and product launches.

Follow local SEO

An effective way to expand your Google My Business reach is to follow local SEO practices. Also, keep track of your SEO performance to gauge factors like your profile performance, how it is being found, or how customers are engaging with it. This is how you improve your Google My Business SEO adherence:

Complete your profile with accurate details.

Boost your search relevance by adding local keywords in your Google posts, titles, and product descriptions.

Keep posting fresh and relevant content.

Post all kinds of valuable content, including promotional and educational.

Encourage your happy customers to leave positive reviews on your profile. Google reviews boost your profile’s credibility and your online reputation.

Respond promptly to customers’ reviews and feedback.

Make Your Profile Phone-Friendly

To naturally increase your Google Business Profile traffic, consider making it mobile-friendly. According to Statista, 63% of organic searches were done via phone, indicating its importance. A seamless mobile-friendly profile can help your audience find your relevant business information like address, contact information, and more at their fingertips. Always make sure of the following points to ensure a mobile-friendly Google My Business profile.

Your site should face no trouble being loaded on a mobile screen.

Your profile offers easy navigation.

Your profile should be designed responsively.

Your profile design can fit distinct screen sizes, including that of a mobile phone.

Extra Features for the Win

You can also optimize your Google My Business profile by using the extra features provided to you. For example, you can add Q&A to make your listing more relevant and informative. Plus, for specific businesses, they may access features like:

Restaurants can add menus and take online reservations.

Hotels can add their star ratings, check-in, check-out timings, and sustainable practices.

Healthcare stores can add insurance information and more.

In addition to these, you may add labels to your listing to make it more inclusive. For example, you may add, even if your store has amenities for the handicapped, if you offer free wi-fi and other features.

Final Word…

Generating organic traffic to your Google My Business profile can help you in several ways. And now that you know how to do the same, make sure to make the most out of it. Whether you’re setting up your listing for the first time or you’re trying to optimize the already existing one, doing it right is important. However, doing it all on your own may feel overwhelming. Managing your content, adding relevant images, and optimizing your content may take a lot of your time. However, you cannot ignore these aspects when trying to optimize your Google My Business profile. Here comes Small Biz Marketing. We help small business owners feel empowered with the content you post and the way you connect to your audience. Here is what you may expect from our collaboration: